04Portfolio · Үнара
A signal that reaches the house.
- Status
- Pre-MVP
- Built on
- Licence 01 · Television and radio distribution
- Licence number
- 13004019 · 18 March 2013
Үнара (Unara) is INKATEL's consumer direction: Kazakh and Russian audio, and a civil alert layer that arrives over the broadcast network rather than over the mobile one.
01Position
What makes it defensible.
An alert can reach a household over the broadcast layer when the cellular network is down, because INKATEL holds the distribution licence itself.
The boundary of that claim
The honest boundary: delivery to a house or a village through a receiving gateway, not to any phone anywhere. Services that run only over mobile data cannot offer the first; Үнара does not claim the second.
02Detail
Үнара in detail
What it is
One product with two faces. A free layer — audio in Kazakh and Russian, and a public alert feed — and a paid family layer for households that want a member watched over.
- Free layer: audio and the civil alert feed
- Planned family subscription at 3,000 ₸ per month modelled
- Radio, safety, family and care are functions inside one product, not separate brands
Who pays first
The first paying segment is care at a distance: an adult in a city paying for a parent in a village where mobile coverage is thin and the alert has to arrive anyway.
Why it sits in this portfolio
Үнара is shown here as an asset of the holding, not as a point of purchase. It exists because the licence exists: the delivery path is the company's own infrastructure, not a third party's network.
03Where this stands
Pre-MVP.
The product is pre-MVP. There is no user base to report and none is claimed. Development is financed in gates, and each gate has to produce evidence before the next one opens.
→Next step
Follow this direction.
Үнара is an investor and partner conversation at this stage, not a download. Ask for the current development status and the evidence behind it.